Why Facebook Fans Are Important to Your Business

Why Facebook Fans Are Important to Your Business Are you using the Social Sites to improve your business? Just about everyone uses social media networks these days. It’s a way to keep up with friends old and new. But, did you know how important it is for the business side of things? Social Media Hype What is it about social media that is so appealing? quite simply… It’s about RELATIONSHIPS! In this technological age it’s a way for people to keep u in touch with each other when their schedules are too busy for actual face-to-face meetings. People can stay social and share with others over the inter webs s even if they don’t get out very much. Friends and family can stay in touch over the long miles with social sites. You can meet and make new acquaintances through the personal information that you provide on your profiles. Facebook can even make suggestions for you of people you might know or want to know. So… What does this mean for your business? A lot of business owners I have worked with look at Facebook as a time waster… A way to distract yourself (or a way for their employees to become distracted). And it can be if you don’t use them correctly. If you own a business, whether brick and mortar or online, you can benefit from your association with Facebook. Most of us use Facebook for personal reasons. We chat, share photos and other things. But it can be turned to profit your business. Start by creating a business page on Facebook. You can link to this page from your website. Use your social media page to offer special coupons or offers to those who visit and see what you are talking about there. As your page is an extension of your business, use it as a way to hone in on what your customers are thinking. This is NOT a passive activity. If you handle this in a haphazard – catch-as-catch-can way your fans will notice and they will no longer pay attention.Do your due diligence as well. Respond to questions and comments asked there. Ask your Customers and Prospects question. Offer surveys and polls for those who “like” your page. Highlight what is going on at your business and upcoming features. Target your updates to those who are in your niche market. And, keep them brief and timely so no one is inundated...

Should You Become A “Blogger”?

Should You Become A “Blogger”? One of the things I try desperately to bang into the heads of my Clients is that they need to determine what tactics fit into their business growth strategy. Blogging is great for some businesses and not so effective for others… Many people don’t realize the amount of tireless work that goes into a blog. In addition to the vast number of behind the scenes tasks there is the day to day communication needed to become a successful blogger. The first step is REALLY understanding what a GOOD blog post is! Before jumping into the blogosphere, consider whether becoming a blogger is really right for you. If it isn’t, no worries. There are a ton of other great tactics to use! #1 Do You Enjoy Writing? If that sounds like a silly question – perhaps blogging will be your forte… But if you don’t like to write – then blogging is probably not going to be a good fit for your business. Yes there are a lot of different types of posts, video, graphic etc, but the majority of successful bloggers count on the written word to build their blog and anyway you look at it, that’s going to require some time spent in front of the keyboard donning your Hemingway cap! #2 Are You Willing to Learn? Yep, it’s gonna take some pre writing work. You need to really understand who your Prospect and/or Customer is, What they are interested in, what style of writing they will appreciate.  You’ll be lightyears ahead of the game if you actually enjoy this type of learning! i LOVE to understand what makes people tick. I consider myself a lifelong student of human nature. Hence…. blogging is pretty enjoyable for me and I’m pretty good at it! Blogging and learning about your Customer or Prospects in this way is a never ending process. The blogosphere is constantly changing, software in the blogosphere changes often, and if you can’t find some kind of enjoyment in this, well you will be better off shaving your head with a cheese grater while chewing tinfoil… it will be a lot more enjoyable for you! #3 Are you a detail oriented person? Not only do you need to understand your Prospects, Customers and the software, you’ll need to understand the numbers. What do the analytics tell you about your prospect, We live and die by the numbers. If you find...

Do you know your Customer Avatar?

Do you know your Customer Avatar? Avatar, What a great movie! I loved it so much I saw it a bunch of times. Great message. But what does it have to do with your Customer? Nothing…  A Customer Avatar is simply a mashup of their ideal Customer. You need to have an Customer Avatar. Every business does but so many fail to have one. On my first meeting with my Clients I try to discover their Customer Avatar. They usually have NEVER thought in this direction before. Oddly when they think of ads, they think of them or their business, not their Customer. Your Customer Avatar is a mixture of your favorite Customers, It’s a hybrid, if you will of their traits. Their age, their likes, their dislikes – And don’t make the mistake of trying to understand what they like and dislike about your business, this is about THEM – The Customer – not you. You need to really undertsnad your ideal Customer, the magazines they read, their political views, the books they read, the places they like to go on vacation, what they dream about, what frightens them, what exhilirates them etc. When we determine that, I write it out in detail and then I create a Customer Avatar. I get a picture of that person, usually off the net, and then give them a name. A real name like Betty, Felicia or George. This lives in their binder and I before I write any copy or create any ads… I read about them. I look at that picture and I dive deep into who they are. I imagine the pain they feel perhaps they are lonely and trying to find a mate, I think of their dreams, maybe they aspire to lose weight, etc. Does this sound like a lot of whoo ha too you? It’s not. It’s one of my secret ninja mind tricks. It’s why my copy and ads sell so well. I understand the Customer AS A PERSON that we are trying to reach. I get into their head. I feel their pain and laugh with them. I really have no idea how anyone can write copy unless they have a process like this… Could you do it too? I think so. It takes a lot of practice. It talkes a lot of time. It means that you don’t just sit down at the keyboard and bang out a sales letter. You need to do the hard work first! (It took me 30 years of...

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