Does Your Restaurant Need a Mobile Website?

Does Your Restaurant Need A Mobile Website? You have a wonderful website. It looks GORGEOUS on a desktop computer… But…On a mobile device like an iPhone or Android phone, it’s at best… Frustrating! Decide for yourself that a Mobile Website is just what you need to keep your Prospects and Customers happy! A Mobile Website = More and Happier Customers = more...
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Mobile Marketing IS for you!

Mobile Marketing IS for you! According to comScore.com, over 58% of United States consumers own Smartphones, and it’s growing every day. Smartphones are outselling personal computers and even people who do not have personal computers have Smartphones. Because of this, it’s imperative that we do not ignore the coming digital revolution or mobile marketing. It’s so important I have decided to create ten different essays on Mobile Marketing and you! Did you know that customers are, according to Latitude, reporting better ratings and opinions of brands that offer a good mobile experience? This statistic makes it an imperative to put on your list of how to make your business better and more responsive to your customers. Over the next few posts I’m going to talk about: • Reaching customers on the go • Forms of mobile marketing • Mobile marketing misconceptions • Carrying your brand from web to mobile • List building in a mobile world • Creating mobile friendly emails • Incorporating social media into your MM campaign • Using web analytics to improve your campaign • Tips for making your first campaign a success It’s going to be fun and informative. I hope that you’ll sign up for the RSS feed or get on the mailing list so that you don’t miss a single blog post. Each post will be packed with information that you need to add mobile access to your small business website. I’m looking forward to it, and I hope you are...
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Can You Afford a Mobile-Optimized Website?

Can You Afford a Mobile-Optimized Website? Mobile Websites! Can you afford NOT to have a mobile website? Consumers are using their mobile devices on the go today more than ever. And they make instant decisions about where to spend their money based on how easily they can access needed information from their mobile devices. When it comes to “easy mobile access,” mobile websites are one of the most important pieces of the mobile puzzle. What’s the big difference between a desktop and a mobile device… Size Matters! The image below shows you the New York Times on a 27″ Monitor vs an iPhone… The NY Times site is a challenge on a 27″ monitor, imagine trying to read all that information on a 2″ x 3″ screen! Mobile Websites are designed to fit smaller screens, so users can see the most critical details on your website, such as location, price, and contact information…  all in one glance. Scrolling and navigating traditional pages on a tiny display can quickly lead to frustration, driving your customers away from you and to a more user-friendly option,and we all know that means… no money in your pocket!. Mobile-optimized pages offer extra benefits if well-designed, such as “one-click” features that will help them make a call, find directions, or make a purchase without having to type in a bunch of words. The Cost – As with any marketing plan, there is a cost associated with the development of a quality mobile website. However, this cost must be weighed against the risk of losing patrons simply because they can’t find the data they want quickly enough. As more organizations are turning to web-optimization to ensure a quality customer experience on their main websites, their mobile websites need to be considered too, those mobile websites  that don’t meet consumers’ advanced expectations will sadly be left behind. Although it does cost money to get a mobile website, there are affordable solutions available. For instance, if you simply need a basic mobile site where users can easily find your information, you may be able to get a mobile website for a just a few hundred dollars. However, if you need a more robust mobile website, one  with advanced features and options, you may spend quite a bit more. As with anything… you get what you pay for. It’s easy to say, “Hey, it’s just the mobile site, but we are finding that studies show us that more...
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