Why You Shouldn’t Bombard Your Customers with Holiday Discounts

Why You Shouldn’t Bombard Your Customers with Holiday Discounts I need to start by clarifying something… I‘m not a fan of discounting. I think that unless you’re really careful, you will devalue your product which can kill your business… I think your much better off building up your value. That being said… It does have it’s place in some markets during certain times of the year. If you do decide to discount, here are some tips to make sure you don’t turn your Customers off. We just left the Christmas Holiday Season, and I saw, as a Customer, lots and lots of businesses breaking these rules… When I’m not a Consultant I’m a Consumer just like you! I know how it feels to have sales, especially sales that don’t apply to me shoved down my throat! Follow tis advice and you’ll end up a lot more profitable and have a lot happier Customers! Holiday Season… One of the first things businesses do during the holiday season is come up with all kinds of discounts, then repeatedly mail their customers. What’s the usual response? A spike in unsubscribe rates. This is an all too common mistake. Businesses often think that they’ve built up enough goodwill by mailing and emailing regularly (but not too often) the rest of the year to allow them to bombard their users with discounts during the holidays. In reality, however, during the holidays your customers are receiving 5 to 30 emails, dozens of sale brochures in their snail mail boxes a day that are exactly like the mail and emails you’re sending. If you keep sending holiday discount emails, they’ll lump your emails in with the rest of them and simply hit “delete or just toss your expensive sales brochures” ** Value the Long-Term Relationship** The long-term relationship you have with your Customer is the biggest asset your business has. Instead of trying to maximize your gains from your holiday sales in the short term, aim to maximize your long-term customer value. That isn’t to say you shouldn’t try to sell your products during the holidays. You should. But don’t do it at the expense of your relationship with your customers. Annoy them during the holidays and they will ignore you for the rest of the year! For some businesses it just doesn’t make sense to have a big sale during the holidays… Mail only two or three times maximum during the holiday season. Mail enough that you let your customer...

Mobile Marketing IS for you!

Mobile Marketing IS for you! According to comScore.com, over 58% of United States consumers own Smartphones, and it’s growing every day. Smartphones are outselling personal computers and even people who do not have personal computers have Smartphones. Because of this, it’s imperative that we do not ignore the coming digital revolution or mobile marketing. It’s so important I have decided to create ten different essays on Mobile Marketing and you! Did you know that customers are, according to Latitude, reporting better ratings and opinions of brands that offer a good mobile experience? This statistic makes it an imperative to put on your list of how to make your business better and more responsive to your customers. Over the next few posts I’m going to talk about: • Reaching customers on the go • Forms of mobile marketing • Mobile marketing misconceptions • Carrying your brand from web to mobile • List building in a mobile world • Creating mobile friendly emails • Incorporating social media into your MM campaign • Using web analytics to improve your campaign • Tips for making your first campaign a success It’s going to be fun and informative. I hope that you’ll sign up for the RSS feed or get on the mailing list so that you don’t miss a single blog post. Each post will be packed with information that you need to add mobile access to your small business website. I’m looking forward to it, and I hope you are...

Monday Morning Medley – Business growth ideas weekly!

  Monday Morning Medley This monday we’ll look  at gettingorganized in business, Working with your team, amplifying your online marketing and a video on creating a strategic plan. I find all of these places are common places that we business folks fall down… I hope you enjoy! 4 steps to increase team productivity and grow your business – Dynamic Business news.google.com 4 steps to increase team productivity and grow your businessDynamic BusinessOne of the challenges of running a business is to continue to grow and innovate once your business is established. Just maintaining your existing business can be all-consumin …   Get organized to help grow your business – Milwaukee Journal Sentinel news.google.com Get organized to help grow your businessMilwaukee Journal Sentinel(BPT) – Small businesses are always trying to find ways to get organized so employees can work more efficiently and save money in the process. With tax time just around the corner and …   3 Steps To Amplify Your Business’ Online Marketing – Forbes news.google.com 3 Steps To Amplify Your Business’ Online MarketingForbesLet’s say you want to grow your business and I want to grow my business, and since we share the same target customers but aren’t direct competitors, we decide create a formal alliance to help on …   Develop a Strategic Plan That Makes Sense For YOUR Business Your business can be more successful if you take the time to develop a strategic plan that captures your hopes and dreams in concrete terms. Don’t forget to SUBSCRIBE! Come on over to www.deniseoberry.com where the main discussion happens! It doesn’t…...

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