Why Facebook Fans Are Important to Your Business

Why Facebook Fans Are Important to Your Business Are you using the Social Sites to improve your business? Just about everyone uses social media networks these days. It’s a way to keep up with friends old and new. But, did you know how important it is for the business side of things? Social Media Hype What is it about social media that is so appealing? quite simply… It’s about RELATIONSHIPS! In this technological age it’s a way for people to keep u in touch with each other when their schedules are too busy for actual face-to-face meetings. People can stay social and share with others over the inter webs s even if they don’t get out very much. Friends and family can stay in touch over the long miles with social sites. You can meet and make new acquaintances through the personal information that you provide on your profiles. Facebook can even make suggestions for you of people you might know or want to know. So… What does this mean for your business? A lot of business owners I have worked with look at Facebook as a time waster… A way to distract yourself (or a way for their employees to become distracted). And it can be if you don’t use them correctly. If you own a business, whether brick and mortar or online, you can benefit from your association with Facebook. Most of us use Facebook for personal reasons. We chat, share photos and other things. But it can be turned to profit your business. Start by creating a business page on Facebook. You can link to this page from your website. Use your social media page to offer special coupons or offers to those who visit and see what you are talking about there. As your page is an extension of your business, use it as a way to hone in on what your customers are thinking. This is NOT a passive activity. If you handle this in a haphazard – catch-as-catch-can way your fans will notice and they will no longer pay attention.Do your due diligence as well. Respond to questions and comments asked there. Ask your Customers and Prospects question. Offer surveys and polls for those who “like” your page. Highlight what is going on at your business and upcoming features. Target your updates to those who are in your niche market. And, keep them brief and timely so no one is inundated...
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Should You Become A “Blogger”?

Should You Become A “Blogger”? One of the things I try desperately to bang into the heads of my Clients is that they need to determine what tactics fit into their business growth strategy. Blogging is great for some businesses and not so effective for others… Many people don’t realize the amount of tireless work that goes into a blog. In addition to the vast number of behind the scenes tasks there is the day to day communication needed to become a successful blogger. The first step is REALLY understanding what a GOOD blog post is! Before jumping into the blogosphere, consider whether becoming a blogger is really right for you. If it isn’t, no worries. There are a ton of other great tactics to use! #1 Do You Enjoy Writing? If that sounds like a silly question – perhaps blogging will be your forte… But if you don’t like to write – then blogging is probably not going to be a good fit for your business. Yes there are a lot of different types of posts, video, graphic etc, but the majority of successful bloggers count on the written word to build their blog and anyway you look at it, that’s going to require some time spent in front of the keyboard donning your Hemingway cap! #2 Are You Willing to Learn? Yep, it’s gonna take some pre writing work. You need to really understand who your Prospect and/or Customer is, What they are interested in, what style of writing they will appreciate.  You’ll be lightyears ahead of the game if you actually enjoy this type of learning! i LOVE to understand what makes people tick. I consider myself a lifelong student of human nature. Hence…. blogging is pretty enjoyable for me and I’m pretty good at it! Blogging and learning about your Customer or Prospects in this way is a never ending process. The blogosphere is constantly changing, software in the blogosphere changes often, and if you can’t find some kind of enjoyment in this, well you will be better off shaving your head with a cheese grater while chewing tinfoil… it will be a lot more enjoyable for you! #3 Are you a detail oriented person? Not only do you need to understand your Prospects, Customers and the software, you’ll need to understand the numbers. What do the analytics tell you about your prospect, We live and die by the numbers. If you find...
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Mobile Marketing IS for you!

Mobile Marketing IS for you! According to comScore.com, over 58% of United States consumers own Smartphones, and it’s growing every day. Smartphones are outselling personal computers and even people who do not have personal computers have Smartphones. Because of this, it’s imperative that we do not ignore the coming digital revolution or mobile marketing. It’s so important I have decided to create ten different essays on Mobile Marketing and you! Did you know that customers are, according to Latitude, reporting better ratings and opinions of brands that offer a good mobile experience? This statistic makes it an imperative to put on your list of how to make your business better and more responsive to your customers. Over the next few posts I’m going to talk about: • Reaching customers on the go • Forms of mobile marketing • Mobile marketing misconceptions • Carrying your brand from web to mobile • List building in a mobile world • Creating mobile friendly emails • Incorporating social media into your MM campaign • Using web analytics to improve your campaign • Tips for making your first campaign a success It’s going to be fun and informative. I hope that you’ll sign up for the RSS feed or get on the mailing list so that you don’t miss a single blog post. Each post will be packed with information that you need to add mobile access to your small business website. I’m looking forward to it, and I hope you are...
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